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All Posts By

Jeff Richardson

SKAdNetwork Support FeatureIMG
iOS 14 & SKAdNetworkNews & Updates
February 24, 2022

SKAdNetwork Support Across the Largest Media Partners

With Great Privacy Comes Great Challenges: Build the Solution with…
Jeff Richardson
Love0
Google Privacy Sandbox
News & Updates
February 21, 2022

Google’s Privacy Sandbox has Come to Android’s Shore

What to know about the future of GAID-free attribution on…
Jeff Richardson
Love0
Cost UpdateBlogl IMG v
Product Updates
February 1, 2022

Introducing the New Kochava Cost

Complete your ROAS formula with the next generation of Kochava…
Jeff Richardson
Love0
Facebook Insight Analytics
Product Updates
January 31, 2022

Introducing New Facebook Insights Analytics

Streamlined access to your Facebook performance data for greater actionability…
Jeff Richardson
Love1
Apples Custom Product Pages Feature
News & Updates
January 13, 2022

How to Use Apple’s Custom Product Pages (CPP) with Kochava

Improve campaign conversion rates by tailoring the product page experience…
Jeff Richardson
Love1
Kochava Product Update
News & UpdatesMeasurement & AttributionProduct Updates
December 2, 2021

Product Update – New Access to Facebook Metadata for Your Android App Install Campaigns

Be sure to add your Facebook Install Referrer Decryption Key…
Jeff Richardson
Love1
Kochava Google Ads social v
News & UpdatesProduct Updates
December 1, 2021

Kochava Supports Google Ads Attribution on Privacy-First GCLID

Helping marketers adapt to GAID opt-out on Android 12 Marketers…
Jeff Richardson
Love0
GoogleReferrerData social v
News & UpdatesProduct Updates
November 10, 2021

Google Referrer Data for Facebook Android App Install Campaigns

How to add your Facebook Install Referrer Decryption Key in…
Jeff Richardson
Love2
FirstPartyDataLeakage social v
News & Updates
November 4, 2021

Why Publishers Need to Control Their First-Party Data Leakage

Kochava for Publishers can help In today’s digital advertising climate,…
Jeff Richardson
Love0
iOSImpact social v
News & UpdatesiOS 14 & SKAdNetwork
October 8, 2021

How iOS 14 Impacted Mobile Advertising

Apple Search Ads rises as overall iOS attributions fall Quick…
Jeff Richardson
Love1
Google Install social v
News & Updates
October 8, 2021

Google Play Install Referrer to Help Marketers With Facebook’s AMM Program Deprecation

Get campaign metadata on Facebook App Ads directing to Google…
Jeff Richardson
Love3
Cross Promo Aquisition social v
News & Updates
September 28, 2021

Maximizing Cross Promotion on Your Apps

Publisher tools for turnkey cross-app portfolio measurement Are you an…
Jeff Richardson
Love0
Andriod social v
News & Updates
September 27, 2021

Android 12 Release and New ADID Permissions

Important steps for marketers to take by or before October…
Jeff Richardson
Love0
Apple'ReleaseofiOSExpectedSoon.Here'swhatiOS'sarrivalwillmeanformarketers.Kochavalogowithsmartphoneandbluebackground.
News & UpdatesiOS 14 & SKAdNetwork
September 20, 2021

Apple Releases iOS 15

Here’s what iOS 15’s arrival means for marketers Apple’s latest…
Jeff Richardson
Love3
FacebookAMM social v
News & Updates
August 3, 2021

Change is Coming to Facebook’s Advanced Mobile Measurement (AMM) Program

Kochava will help advertisers navigate new restrictions for click-through conversion…
Jeff Richardson
Love0
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