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News & Updates

News & Updates
July 27, 2023

Attributed vs. Associated Events in Kochava Analytics

Understanding how your attribution metadata is tied to in-app events…
Jeff Richardson
Love1
News & Updates
July 26, 2023

Automate Your Migration to TikTok’s New SAN Integration

Seamless cutover to TikTok’s self-attributing network configuration UPDATE | February…
Jeff Richardson
Love0
EducationNews & Updates
July 25, 2023

The VR Marketing Oasis of the Future

AdTech in a Virtual Reality World The recent unveiling of…
Chloe Huffman
Love1
News & Updates
July 19, 2023

New Ultimate Guide to SKAdNetwork (SKAN) is Here

Dominate iOS app marketing with insights from our latest guide…
Chloe Huffman
Love1
News & Updates
July 12, 2023

Kochava Product & Partnership Updates – Q2 2023 Wrap Up

Kochava Publisher’s Suite news, WWDC 2023 takeaways, view-through re-engagement, and…
Jeff Richardson
Love0
News & Updates
July 5, 2023

AdTech and AI: The Good, the Bad, and the Automated

What AI can (and can't) do for AdTech Move over,…
Chloe Huffman
Love1
News & Updates
June 27, 2023

5 Best Practices for Media Optimization from Kochava Foundry

Leverage data-driven practices for continuous growth In today's rapidly evolving…
Tyler Levasseur
Love1
News & Updates
June 20, 2023

Powering Outcomes-Based Measurement for Premium Ad Inventory

How Kochava Publisher’s Suite is enabling advertisers to spend confidently…
Jeff Richardson
Love0
News & Updates
June 7, 2023

Takeaways from Apple’s WWDC 2023

iOS 17, Privacy Manifests, SKAN 5, and new Vision Pro…
Jeff Richardson
Love2
News & Updates
June 6, 2023

Boost Re-engagement Performance with View-Through Attribution (VTA) Support

Learn how to enable view-through attribution for your re-engagement campaigns…
Jeff Richardson
Love2
Links & Deep LinkingNews & Updates
May 19, 2023

Google is Deprecating Firebase Dynamic Links

Get Prepared Now with Dynamic Links Alternatives from Kochava UPDATE…
Jeff Richardson
Love2
News & UpdatesEducation
May 17, 2023

Navigating Ad Budget Cuts

3 ways marketers can ride out the waves of economic…
Sierra Scott
Love1
News & Updates
May 17, 2023

Meta is Improving App Aggregated Event Measurement (AEM)

What marketers need to know about AEM updates and Kochava…
Jeff Richardson
Love1
News & UpdatesEducation
April 24, 2023

Boost iOS Growth with SKAdNetwork 4.0 Solutions from Kochava

Kochava releases key updates to support the next generation of…
Jeff Richardson
Love6
News & Updates
April 18, 2023

Data Revolt announced as Kochava Authorized Partner

The pioneers of data-first marketing in Eastern Europe join forces…
Sierra Scott
Love1
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