Ad (Advertisement)
Ad Exchange
Ad Network
Ad Server
Ad View
Advanced TV
Advertiser
API (Application Program Interface)
APK (Android Package Kit)
App (Application)
App Analytics
App Bundle ID
App Clips
App GUID (App Global Unique Identifier)
App Install Tracker
App Measurement
App Metics
App Monetization
App Tracking
Apple Search Tab Campaign
ARPU (Average Revenue Per User)
ASO
AppTrackingTransparency (ATT) Framework
Attribution
Audience
Audience Segmentation
Bid
Bundle ID
CAC (Customer Acquisition Cost)
Campaign Cost
CCPA (California Consumer Privacy Act)
Churn Rate
CID (Campaign ID)
Click Flooding
Click URL
Click-Win Network
Coarse Grained Value
Cohort
Configurable Attribution
Consent
Consent Management Platform
Convergent TV
Conversion
CVR (Conversion Rate)
CPA (Cost Per Action)
CPC (Cost Per Click)
CPI (Cost Per Install)
CPM (Cost Per Mille)
Crowd Anonymity Tiers (CAT)
CRR (Churn Recovery Rate)
CTR (Click-Through Rate)
CTV (Connected TV)
Custom Product Page (CPP)
Data Marketplace
DAU (Daily Active User)
DDM (DoubleClick Digital Marketing)
Deep Link
Deferred Deep Link
Deterministic Attribution
Device ID
DMA (Designated Marketing Area)
DSP (Demand Side Platform)
Dynamic Event Registration
Dynamic Routes
eCPM (Effective Cost Per Mille)
Engagement
Fill Rate
Fine Grained Value
Flutter
FMP (Facebook Marketing Partner)
Fractional Attribution
Fraud Reporting
GCLID (Google Click Identifier)
GDPR (General Data Protection Regulation)
Google Install Referrer
Hashing
HHL (HyperLogLog)
ICM™ (Intelligent Consent Manager™)
IdentityLink®
IDFA
IDFV
Impression
In-App Event
Incrementality
Install
Install Referrer API
Instant Apps
Interstitials
Inventory
iOS 14
iOS 14.4
iOS 14.5
iOS 15
iOS 16
IP Address
JSON
Kochava Foundry™
Kochava Query
KPI (Key Performance Indicator)
Landing Page
Last-Click Attribution
Linear TV
Lookback Window
LTV (Lifetime Value)
Marketers Operating System®
MAU (Monthly Active User)
Media Index
Media Mix Modeling (MMM)
mGDN (Mobile Google Display Network)
Mobile Ad Fraud
Mobile Analytics
MMP (Mobile Measurement Partner)
MRR (Monthly Recurring Revenue)
Multi-Touch Reporting
Network
OOH (Out-of-Home)
Organic
OTT (Over-the-Top)
Owned Media
PCM (Private Click Measurement)
Play Install Referrer API
Plist
Postback Conversion
Postback Event
Power Editor
Privacy-Enhancing Technology
Probabilistic Attribution
Product Page ID (PPID)
Publisher
Push Notification
QR Code
Reengagement
Request
Retention Rate
ROAS (Return on Ad Spend)
ROI (Return on Investment)
RTB (Real Time Bidding)
SAN (Self-Attributing Network)
SDK (Software Development Kit)
SEO (Search Engine Optimization)
S2S (Server-to-Server)
Server-to-Server Integration
SKAdNetwork
SKAdNetwork Conversion Model
SKAdNetwork Conversion Value
SmartLinks™
Source Identifier
SSCS (Site-Supplied Click String)
Subscription
Tag (Tagging)
Targeting
TCR (Trial Conversion Rate)
Tracking
Traffic Verifier
True LTV (True Lifetime Value)
UA (User Acquisition)
UI (User Interface)
Unattributed
Unique User
Universal Links
User Agent
UTM (Urchin Tracking Module)
UUID (Universally Unique Identifier)
VPPN (Virtual Private Publisher Network)
VTA (View-Through Attribution)
WAID (Windows Advertising Identifier)
Walled Garden
Zero-Party Data
