Ad (Advertisement)
Ad Exchange
Ad Network
Ad Server
Ad View
Advanced TV
Advertiser
API (Application Program Interface)
APK (Android Package Kit)
App (Application)
App Analytics
App Bundle ID
App Clips
App GUID (App Global Unique Identifier)
App Install Tracker
App Metics
ATT (AppTrackingTransparency)
ARPU (Average Revenue Per User)
Attribution
Audience
Audience Segmentation
Bid
Bundle ID
CAC (Customer Acquisition Cost)
Campaign Cost
CCPA (California Consumer Privacy Act)
Churn Rate
CID (Campaign ID)
Click Flooding
Click URL
Click-Win Network
Consent
Consent Management Platform
Contextual Attribution
Conversion
CVR (Conversion Rate)
CPA (Cost Per Action)
CPC (Cost Per Click)
CPM (Cost Per Mille)
CRR (Churn Recovery Rate)
CTR (Click-Through Rate)
CTV (Connected TV)
DAU (Daily Active User)
DDM (DoubleClick Digital Marketing)
Deep Link
Deferred Deep Link
Deterministic Attribution
Device ID
DMA (Designated Marketing Area)
DSP (Demand Side Platform)
Dynamic Event Registration
Dynamic Routes
eCPM (Effective Cost Per Mille)
Fill Rate
Flutter
FMP (Facebook Marketing Partner)
Fractional Attribution
Fraud Reporting
GCLID (Google Click Identifier)
GDPR (General Data Protection Regulation)
Google Install Referrer
Hashing
HHL (HyperLogLog)
ICM™ (Intelligent Consent Manager™)
IdentityLink™
IDFA
Impression
In-App Event
Install
Install Referrer API
Interstitials
Inventory
iOS 14
IP Address
JSON
KPI (Key Performance Indicator)
Landing Page
Last-Click Attribution
Linear TV
Lookback Window
LTV (Lifetime Value)
Marketers Operating System™
MAU (Monthly Active User)
Media Index
mGDN (Mobile Google Display Network)
Mobile Ad Fraud
Mobile Analytics
MMP (Mobile Measurement Partner)
MRR (Monthly Recurring Revenue)
Multi-Touch Reporting
Network
OOH (Out-of-Home)
Organic
OTT (Over-the-Top)
Owned Media
Play Install Referrer API
Postback Conversion
Postback Event
Power Editor
Probabilistic Attribution
Publisher
Reengagement
Request
Retention Rate
ROAS (Return on Ad Spend)
ROI (Return on Investment)
RTB (Real Time Bidding)
SAN (Self-Attributing Network)
SDK (Software Development Kit)
SEO (Search Engine Optimization)
S2S (Server-to-Server)
Server-to-Server Integration
SKAdNetwork
SKAdNetwork Conversion Model
SKAdNetwork Conversion Value
SmartLinks™
SSCS (Site-Supplied Click String)
Tag (Tagging)
Targeting
TCR (Trial Conversion Rate)
Tracking
Traffic Verifier
True LTV (True Lifetime Value)
UA (User Acquisition)
UI (User Interface)
Unattributed
Unique User
User Agent
UTM (Urchin Tracking Module)
UUID (Universally Unique Identifier)
VPPN (Virtual Private Publisher Network)
VTA (View Through Attribution)
WAID (Windows Advertising Identifier)
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